Anyone managing an age-restricted premises such as a bar, club or shop should promote the 'No ID, No Sale!' message.

'No ID No Sale!' campaign provides retailers with information packs and advertising materials to prevent under-age sales of tobacco, alcohol and other age-restricted goods.

A 'No ID, No Sale!' retail pack is available free of charge at noidnosale.com.

Retailers can also earn sales commission by promoting CitizenCard to customers. For information on becoming a CitizenCard Retail Ambassador email Andrew Chevis: [email protected].