A new 18+ CitizenCard design has been launched.

The National Police Chiefs' Council (NPCC) has agreed to its logo appearing on the front of all 18+ CitizenCards, alongside the UK Home Office’s Security Industry Authority (SIA) logo.

Suffolk's Assistant Chief Constable Rachel Kearton (pictured above), the National Police Chiefs' Council (NPCC) lead for alcohol harm and vulnerability, is urging customers to use the new cards as photo ID instead of passports:

"Enforcing the law on underage sale is a major policing priority. Lost Passports cause a major problem not only for the owner but for the police should they fall into the hands of criminals. It makes no sense for young people to take these valuable documents into town for a night out. I would like to see PASS used more frequently in the night time economy."

Home Office Minister Victoria Atkins MP has also welcomed the new 18+ card design:

"Sellers of age restricted products, such as alcohol, can be confident in accepting all cards with PASS holograms. The National Police Chiefs’ Council (NPCC) has also allowed its logo to be reproduced on these cards as a way of demonstrating its full support. I look forward to working to improve both the take-up and acceptance of cards across the UK."

Retailers, government and trading standards are now working together to promote awareness of the new card design.